METRICS
What we measure — and how we label it
Every mission reports the same core metrics. Counts are MEASURED from real system activity. Anything that cannot be counted directly is labeled ESTIMATED. We do not fabricate results or ROI.
MEASURED
- Prospects FoundCounted when a prospect record is created by the system.
- Prospects QualifiedCounted when a prospect passes your qualification criteria.
- Research CompletedCounted per completed account or contact research task.
- Messages PreparedCounted per outreach draft prepared for your approval.
- Opportunities CreatedCounted when an approved opportunity enters your pipeline.
- Tasks CompletedCounted per task marked complete in your mission.
ESTIMATED
- Estimated Time SavedAn estimate based on task counts and typical manual effort. Labeled ESTIMATED everywhere it appears.
If a metric has no data yet, your dashboard shows NO ACTIVITY YET — never a placeholder number.
DEMO DATA
Example metrics view
DEMO DATA — NOT A REAL CUSTOMER RESULT
Prospects Found
128
MEASURED · DEMO DATA
Prospects Qualified
41
MEASURED · DEMO DATA
Research Completed
63
MEASURED · DEMO DATA
Messages Prepared
37
MEASURED · DEMO DATA
Opportunities Created
9
MEASURED · DEMO DATA
Tasks Completed
214
MEASURED · DEMO DATA
Estimated Time Saved
~86 hrs
ESTIMATED · DEMO DATA
Your own metrics come from your real mission activity and appear in your dashboard after work runs.
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